ShopNova sold premium home goods in a highly competitive retail market. Their products were excellent, prices competitive, and customer reviews glowing. But in search results, they were completely invisible, buried behind Amazon, Wayfair, and big-box retailers on every category page. Without organic visibility, they were entirely dependent on paid social and PPC. Their cost per acquisition was rising quarter on quarter and margins were being squeezed to the point where growth was stalling.
We focused exclusively on securing links from home décor, lifestyle, and interior design publications, sites with audiences who actually buy the products ShopNova was selling. We also executed three digital PR campaigns, pitching ShopNova's products to major lifestyle magazines. Two campaigns landed features in publications with over 2 million monthly visitors, generating significant referral sales alongside the SEO value.
"We were told you cannot compete with Amazon for organic traffic. Links Haven proved every single one of those people completely wrong. Our category pages now outrank Amazon for three of our biggest keywords."
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