PE
⚡ Fast Track · Fintech · Finance
PayEdge
DR 5 to DR 39 in just 4 months, the fastest campaign in our agency's history
5→39
Domain Rating
+410%
Keywords Ranking
64
Links Built
The Challenge

Ranking in Finance: The Hardest Niche in SEO

PayEdge was a venture-backed fintech startup offering payment infrastructure for mid-market businesses. They faced the most hostile SEO environment possible: the finance niche, dominated by NerdWallet (DR 90), Investopedia (DR 93), Forbes (DR 94), and major banks. With a DR of just 5 and a funding clock ticking, their investors set a clear expectation: demonstrable organic traction within one quarter.

Our Strategy

Premium Finance Publishers, Maximum Velocity

We deployed our most concentrated, highest-authority approach: 16 links per month exclusively on finance and business publications with DR 55+, averaging DR 67 per placement. Every single one of PayEdge's 64 links was inserted into already-indexed, already-ranking content. These pages already had Google's trust, PayEdge immediately inherited a share of that authority from day one.

Finance-only publisher selectionDR 55+ placements exclusivelyExisting indexed pages only16 links/month velocityAverage DR 67 per placement
Month-by-Month Progress

How the Results Unfolded

Month 1
Rapid Authority Injection
16 links on top finance publications including DR 68, DR 72, and DR 81 sites. DR jumped from 5 to 19 in 30 days, the fastest single-month DR gain we have ever recorded.
Month 2
First Rankings Appear
16 more links. DR reached 27. PayEdge began appearing in top 30 for first target keywords. Organic sessions up 190% from launch. First inbound demo requests from organic search.
Month 3
Crossing the Authority Threshold
DR hit 34. High-intent keywords entered top 10 positions. Organic leads generated consistently. Two enterprise prospects cited finding PayEdge through Google during sales calls.
Month 4
Campaign Complete, DR 39
64 total links. DR 39. Keywords ranking up 410%. Organic driving 8 qualified enterprise leads per month. Series A investors cited organic growth as a key due diligence positive.
Client Feedback

What They Said

"Our Series A investors specifically called out our organic search traction during due diligence. Links Haven made us look like an established player in a space dominated by companies with decades of domain authority."

, Priya Sharma, Marketing Director at PayEdge

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