PayEdge was a venture-backed fintech startup offering payment infrastructure for mid-market businesses. They faced the most hostile SEO environment possible: the finance niche, dominated by NerdWallet (DR 90), Investopedia (DR 93), Forbes (DR 94), and major banks. With a DR of just 5 and a funding clock ticking, their investors set a clear expectation: demonstrable organic traction within one quarter.
We deployed our most concentrated, highest-authority approach: 16 links per month exclusively on finance and business publications with DR 55+, averaging DR 67 per placement. Every single one of PayEdge's 64 links was inserted into already-indexed, already-ranking content. These pages already had Google's trust, PayEdge immediately inherited a share of that authority from day one.
"Our Series A investors specifically called out our organic search traction during due diligence. Links Haven made us look like an established player in a space dominated by companies with decades of domain authority."
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